To be the preferred investment source manned by a highly competent and dedicated professional team committed to providing innovative products and delivering customer-friendly service.

Delivering efficient and personalized service to our customers; Optimizing return on shareholder investment; & Promoting corporate social responsibility.

As a mission-driven organization with a clearly defined set of values, jprada has a strong sense of purpose, a high level of self-esteem and the capacity to think clearly and logically.